PURPOSE
Our job was to create a digital product targeted to a specific audience, and go from an abstract idea to a more specific.
KICK IT
INNOVATIVE APP
"Kick It" is a fictive app that offers people to find someone in the real world to play against in soccer. You also have the opportunity to join a league. This case was a school group-project.
PROCESS
In this project we used Lean Startup as our process model. We used Podio to give us an picture of what needed to be done.
To come up with a concept we all brainstormed and chose the three we thought were the best. To find the best we used negative brainstorm to find the one who was the most durable – which ended up being The “Kick It” app.
We then came up with a hypothesis, and tested if there was any interest in our idea, which we found out there was.
To get an overview we started filling out a Lean canvas. Based on our research we made a MVP. This we later made a mockup and started coding to test in our audience, to see the user flow, and get feedback to get better.
PITCHING
At the end we pitched the idea with a onepager that showed the most relevant for an investor – the idea and economy.